With 32 million gamers, nearly half of Thailand’s population, actively playing, the country’s eSports market is not just growing—it’s surging. From local mobile players to global tournament viewership, the Thailand eSports market expansion is reshaping how gaming is played, watched, and funded. Ready to dive deeper?
Thailand eSports Market Expansion: Explosive Growth and Economic Potential
In 2021, the Thai gaming population jumped 15% from the previous year. This massive base supports a booming industry: the eSports market is projected to reach US$24.3 million in 2025, with a compound annual growth rate (CAGR) of 6.46% through 2029.
Mobile gaming is leading the charge, made possible by widespread internet access and affordable smartphones. Gaming is more accessible than ever—anyone with a phone can now be a competitor, a viewer, or even a professional.
Rising Stars: Homegrown Talent and Local Leagues
Thailand’s eSports boom isn’t just about international tournaments—it’s also fueled by a surge in local talent development and regional leagues. The Thailand eSports League (TESL), launched in 2023, has become a breeding ground for pro gamers, with over 200 teams competing across titles like League of Legends, Free Fire, and Mobile Legends: Bang Bang.
One standout success is Buriram United Esports, a team backed by Thailand’s famous football club, which won the 2024 SEA Games gold medal in FIFA Online 4. Meanwhile, grassroots gaming academies like MiTH (Made in Thailand) are nurturing young players through structured training programs, proving that eSports is no longer just a hobby but a viable career path.
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Global Tournaments and Record-Breaking Viewership
Thailand has also cemented itself as a key global player. The VALORANT Masters Bangkok 2025 shattered viewership records, drawing a peak audience of 4.3 million worldwide. This level of engagement reflects not only local enthusiasm but also Thailand’s growing reputation as a top-tier eSports host.
Corporate sponsorships—both local and international—are pouring in. These investments ensure teams are funded, events are scaled, and fans stay engaged. Professional leagues and franchises are now a real career path for many young Thais.
Government Support Strengthens the Industry
Unlike in many countries where eSports still fight for legitimacy, Thailand has embraced it. The Thai government officially recognized eSports as a sport in 2017, opening the door to training programs, athlete funding, and strategic infrastructure development.
In 2025, the Digital Economy Promotion Agency (depa) launched “depa ESPORTS”, a national initiative to build a full-fledged eSports ecosystem. From coaching and streaming support to technical development and youth training, the initiative aims to make Thailand an eSports powerhouse in Southeast Asia.
Why Thailand eSports Market Expansion for the Future
The alignment of public policy, private investment, and a passionate user base makes Thailand’s eSports trajectory both unique and sustainable. With 48% of the population already engaged in gaming, there’s still room for growth in viewership, merchandising, and game development.
As eSports continues to blur the line between entertainment and competitive sport, Thailand is not following the trend—it’s leading it. The Thailand eSports market expansion is not just about the games. It’s about jobs, innovation, community, and national identity.
Thailand eSports Market Expansion: Leveling Up
From record-setting tournaments to government-backed programs, Thailand eSports Market Expansion is quickly making the country a regional leader in eSports. With strong economic growth, corporate sponsorships, and a generation of players ready to go pro, the future of Thailand’s eSports scene looks unstoppable. For investors, developers, and gamers alike, Thailand is where the next big move in eSports might just begin.
