About Us
Since its start in 1982, Market Research Thailand has become a leader in management and strategic advisory, helping businesses grow in the dynamic Thai market. With over 40 years of experience, we’ve supported clients in gaining a competitive edge and reaching their full potential. Our global network of 3,000 consultants across 32 countries provides expert guidance to major organizations on their journeys of transformation.
As a top consulting firm, we offer a wide range of services to help clients navigate industry challenges and achieve their strategic goals. Our deep understanding of the Thai market, combined with a commitment to quality, makes us a trusted partner for businesses looking to succeed in this fast-paced environment.
Our team of consultants, strategists, and analysts has the knowledge and experience to address the complex issues in Thailand’s Strategic Consulting sector. We work with a wide variety of clients, including businesses and government bodies, to improve strategic planning, support decision-making, and promote sustainable development through our specialized services.
1982
Founded
3,000
Consultants
worldwide
10+ Years
Experience
in Thailand
250+
Projects completed
in Thailand
98%
Client
repeat rate
We have been in Thailand for more than a decade.
Our firm has 40 years of experience, and our team members in Thailand more than a decade of consulting on the ground. We know what to do and how to generate results for our clients.
We Are Hands On
We are not afraid to get our hands dirty. We have been on the ground across different parts of Thailand, especially the Industrial Eastern Seaboard, to work alongside our clients to develop and implement solutions.
We Are Your Boots on the Ground
We are in the marketplace and network building and leveraging our network across Thai provinces, and working to achieve results.
We have deep industry expertise across the Thai Kingdom
We have executed hundred of projects for our clients across Thailand. We know your products and service work.
We Are Long-Term Partners
We want to deliver your project successfully but it is more important to us to continue to work with you long after the final presentation
Mickael Feige
Market Research, Analysis & Strategy Consulting Expert in Thailand
Mickael Feige is a highly experienced consultant and partner at Eurogroup Consulting, specializing in market research, analysis and strategy consulting with a primary focus on Thailand and the Southeast Asian market. With over 15 years of experience in delivering high-impact solutions to global MNCs, Mickael provides actionable insights for companies looking to expand or strengthen their presence in Thailand.
Living and working in Thailand for over a decade, Mickael offers deep local market knowledge and a comprehensive understanding of Thailand’s economic and business landscape. His expertise spans key sectors including automotive, energy, healthcare, and digital transformation. He leads projects involving market entry strategies, competitive analysis, and consumer behavior research, offering tailored advice to help companies navigate the challenges of the Thai market.
Mickael’s leadership in strategy consulting has helped international and local businesses optimize their operations, identify growth opportunities, and execute successful go-to-market strategies. His work emphasizes a data-driven approach, using market research to support businesses in making informed strategic decisions. Mickael graduated from Institute of Political Science Lyon in 2002 in a program focusing on business administration in Asian Markets. He obtained his MBA from INSEAD in 2014 (Executive Program).
Key services provided by Mickael Feige include:
- In-depth Market Research and Analysis: Identify and analyze sectors and market segments with high growth potential.
- Design Tailored Market Entry Strategies suited to the Thai business landscape across various industries both B2B and B2C.
- Consumer Behavior Analysis to help client understand new consumer trends, consumptions patterns and upcoming market disruption.
- Strategic Consulting for Business Growth to support clients with the right growth strategy plans (organic, M&A, partnerships)
- Operational Efficiency to diagnose internal inefficiencies and bottlenecks, and recommend the most optimized operating model and enable business growth
Mickael’s recent insights:
- The Future of Thailand’s Healthcare Industry in Tier 2 Cities
- Thailand’s Logistic Opportunities in Cross-Border Trades and AEC Development
- Doing Business in Thailand After the 2019 Election, Current Situation and Short Term Development Analysis
- The Future of Smart Hospitals in Thailand, How Digitalization Is Transforming Thailand’s Hospital System
- Greater Mekong automotive Aftermarket Landscape opportunities for car companies
- Demand for Automotive Lubricants is still growing in Greater Mekong countries
Mickael’s talk:
- Thailand’s Green Building Goals Aspirations & Realities
- Current Landscape and Upcoming Challenges in the Thailand Healthcare Sector
Mickael’s commitment to excellence in market research and strategy consulting makes him a go-to expert for companies seeking to thrive in Thailand’s evolving market.
Recent Projects in Thailand led by Mickael:
- Growth strategy in the electrical equipment sector for buildings and data center industry in Thailand
- Fuel cell electric vehicles (FCEVs) – Market potential analysis in Thailand’s commercial vehicles segment
- B2B online aftermarket platforms maturity assessment across Thailand automotive sector
- Metal working fluids M&A target search and commercial due diligence in Rayong, Chonburi, Samut Sakhon
- Target Operating model: organization, process, tool assessment and transformation recommendations for a mid-size renewable energy company in Thailand
- RTD coconut water global market landscape analysis for a Thai company preparing an IPO
Yanika Assavaboonsathien
Senior Management Consulting Expert in Thailand
Yanika Assavaboonsathien is a Director with a decade of experience in management consulting, specializing in strategy development and operating model transformation across various industries in Southeast Asia. With a strong focus on the Thailand market, Yanika has worked extensively in energy, chemicals, construction, infrastructure, and healthcare providing strategic insights and operational improvements for businesses in these sectors.
Recently, Yanika led a comprehensive HR Operating Model transformation for a major energy company, impacting operations across Southeast Asia. Her expertise in transforming complex organizational structures has helped businesses streamline their operations and enhance performance.
Yanika holds an MBA in General Management from The Hague University in the Netherlands, further solidifying her expertise in strategic and operational leadership. She also obtained her BBA in Business Administration from Assumption University in Bangkok.
Key areas of expertise offered by Yanika Assavaboonsathien include:
- Strategy Development: Crafting tailored strategies for businesses to navigate the complexities of the Thai market.
- Operating Model Transformation: Leading large-scale transformations to optimize organizational efficiency, with a focus on energy and infrastructure.
- HR Operating Model Transformation: Redesigning HR structures to improve workforce management across Thailand and Southeast Asia.
- Industry Expertise: Providing consulting solutions across key sectors such as energy, healthcare, construction, and infrastructure.
Yanika’s deep understanding of the Thai market and her strategic approach to business transformation make her a trusted advisor for companies seeking growth and operational excellence in Thailand.
Julatis Phumchan
Strategic Planning Expert in Thailand
Julatis Phumchan is a Bangkok-based consultant with 3 years of experience in strategic planning and project management. He began his career with a leading retailer and gaming company in Thailand before transitioning to management consulting, where he has developed expertise in market analysis and operational improvement across key industries.
In his consulting career, Julatis has worked on various market assessments and analyses in the automotive, manufacturing, and energy sectors. He has also led operating model reviews and improvements for companies in the industrial space, helping businesses optimize their processes and achieve better operational efficiency.
Julatis holds a Bachelor’s in Business Administration from Assumption University in Bangkok, Thailand, which has further enhanced his skills in strategic planning and market evaluation.
Key areas of expertise offered by Julatis Phumchan include:
- Strategic Planning: Crafting and implementing strategic plans tailored to the Thai market.
- Market Analysis & Assessment: Conducting in-depth assessments across the automotive, manufacturing, and energy industries in Thailand.
- Operating Model Review & Improvement: Streamlining business processes to enhance operational efficiency in the industrial sector.
- Project Management: Leading projects to ensure successful execution and delivery within the Thai market.
Julatis’s strong foundation in strategic planning and market analysis, combined with his local market expertise, makes him a valuable partner for businesses seeking to thrive in Thailand.
