Thailand’s poultry industry is stepping into the global spotlight. In February 2025, exports surged 14% year-on-year, part of a broader 13.8% growth over the first two months of the year. Among the standouts is poultry, a sector now set for even greater expansion due to disruptions in the world’s largest exporter, Brazil. Ready to dive deeper into the Thailand Poultry Export Surge topic below?
A Global Crisis Becomes a Thai Opportunity
Brazil’s poultry sector, normally the top supplier to global markets, has been crippled by a widespread avian flu outbreak. Since early 2025, 24 countries have imposed restrictions on Brazilian poultry, with 21 still enforcing bans as of June 10. Major buyers like China, Japan, and the EU have pulled out, creating a massive supply gap—and Thailand is ready to fill it.
Economists estimate Brazil may lose up to 1.5 million metric tons in exports this year. Thailand, already the world’s third-largest chicken meat exporter, is in line to capture as much as 400,000 tons, worth up to $1.7 billion in new revenue.
Thailand Poultry Export Surge: Why Thailand Is the Right Fit
Thailand’s advantage isn’t just timing—it’s structure. Unlike Brazil, which exports mostly raw chicken, over 50% of Thailand’s poultry exports are processed products, compared to just 2.5% for Brazil. These value-added offerings are especially attractive to health-conscious, regulation-heavy markets in the EU and Japan.
Thai companies like CPF, Betagro, and GFPT are quickly scaling up. Many have reopened previously idle farms, revamping supply lines and workforce to meet rising demand. The sector’s long-standing integrated supply chain model makes rapid scaling not only possible but efficient.
Strong Economic Tailwinds
Thailand’s export landscape is strong across the board, with February 2025 exports reaching $26.7 billion. Poultry, while just one piece of that total, is now drawing unusual attention from foreign buyers and investors. With established production infrastructure and global market access, Thai poultry is poised for record-breaking shipments in 2025.
The $3.4 billion investment in expanding facilities and increasing processing capacity is already underway. With rising global demand for processed, safer poultry alternatives, Thailand is well-positioned to deliver.
Government and Industry Collaboration Fuels Thailand Poultry Export Surge
The poultry export surge in Thailand is being amplified by coordinated efforts between the government and the private sector. The Ministry of Commerce has fast-tracked export certifications for 15 additional processing plants, while the Department of Livestock Development is implementing blockchain traceability systems to reassure global buyers about food safety. These measures build on the nation's existing "Kitchen of the World" initiative, which prioritizes hygienic, value-added food exports.
Fast Thailand Poultry Export Surge and Lasting Gains
The global poultry market is undergoing a major reshuffle. Brazil’s $250 million per month in losses could translate into long-term market openings for more agile producers. For Thailand, this is more than a temporary bump—it’s a chance to shift global supply chains permanently.
With a strong export base, efficient processing, and government support, the Thailand poultry export surge isn’t just a reaction to crisis—it’s a bold move toward long-term leadership in the global poultry trade. As the world seeks safer, more reliable suppliers, Thailand’s chicken industry is proving it’s more than ready to lead.
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