Mickael Feige
Market Research, Strategy & Growth Consulting Expert in Southeast Asia
Mickael Feige is a Partner at Eurogroup Consulting, specialising in market research, strategic advisory, and business growth across Southeast Asia. With more than 15 years of consulting experience and over a decade spent living and working in the region, he brings a strong understanding of the commercial realities, consumer preferences, and competitive environments that distinguish Southeast Asian markets. His regional experience enables him to recognise the different opportunities and challenges businesses face across individual ASEAN economies.
Mickael advises local and international businesses on market entry, competitive positioning, and growth strategy, helping them identify opportunities and navigate Southeast Asia’s diverse business environments. His expertise also includes consumer behaviour, go-to-market planning, and operational improvement, supporting informed commercial decisions and effective market expansion. He helps organisations improve business performance and pursue long-term growth across the region.
Sector Expertise
- Construction & Infrastructure
- Healthcare
- Energy
- Supply Chain & Logistics
- Transport & Mobility
- Consumer Goods
Key Areas of Expertise
- Market Research & Opportunity Assessment
- Market Entry & Go-to-Market Strategy
- Consumer Behaviour & Competitive Analysis
- Growth Strategy & Strategic Partnerships
- Digital Transformation & Operational Improvement
- Business Transformation & Strategic Planning
Education
- Sciences Po Lyon (IEP Lyon) — Business Administration in Asian Markets (2002)
- INSEAD — Executive MBA (2014)
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