Mickael Feige
Market Research, Strategy & Growth Consulting Expert in Thailand & Southeast Asia
Mickael Feige is a Partner at Eurogroup Consulting, specialising in market research, strategic advisory, and business growth in Thailand and across Southeast Asia. With more than 15 years of consulting experience and over a decade spent living and working in the region, he is based in Thailand and brings extensive knowledge of the country’s business environment, consumer preferences, and competitive landscape. His experience in the Thai market enables him to identify opportunities and challenges facing both local and international companies.
Mickael advises businesses on market entry, competitive positioning, and growth strategy, helping them assess opportunities and navigate Thailand’s evolving market dynamics. His expertise also includes consumer behaviour, go-to-market planning, and operational improvement, supporting informed commercial decisions and effective market expansion. He helps organisations improve business performance and pursue long-term growth in Thailand and the wider Southeast Asian region.
Sector Expertise
- Construction & Infrastructure
- Healthcare
- Energy
- Supply Chain & Logistics
- Transport & Mobility
- Consumer Goods
Key Areas of Expertise
- Market Research & Opportunity Assessment
- Market Entry & Go-to-Market Strategy
- Consumer Behaviour & Competitive Analysis
- Growth Strategy & Strategic Partnerships
- Digital Transformation & Operational Improvement
- Business Transformation & Strategic Planning
Education
- Sciences Po Lyon (IEP Lyon) — Business Administration in Asian Markets (2002)
- INSEAD — Executive MBA (2014)
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