In a recent analysis by our team at Market Research Thailand, it was found that Thailand’s Digital Health market is set for significant expansion in the coming years. Revenue is expected to hit USD 1.03 billion by 2024, driven by a rising adoption of digital health solutions. A notable increase in telemedicine usage shows that more patients are opting for remote healthcare consultations. The anticipated average revenue per user (ARPU) is projected to be USD 42.78, illustrating the growing investment in digital health services.

Thai Data Research Report: Customer Preferences in Digital Health

Thai consumers are increasingly leaning towards digital health options because of their ease of use and accessibility. Younger people are especially drawn to digital fitness and wellness apps to track their health and fitness objectives. Online medical consultations are becoming more popular among busy urban professionals who prefer quick access to medical advice without the need for in-person visits. The Digital Treatment & Care segment is expected to be the largest market segment, with revenue anticipated to reach USD 523.70 million in 2024. This surge is driven by patients seeking alternative ways to manage chronic conditions comfortably from home.

Market Trends Driving Innovation

Thailand’s Digital Health market is experiencing a wave of investments and partnerships between tech companies and healthcare providers. This collaboration is fostering innovation, resulting in the creation of advanced digital health solutions tailored to the specific needs of the local market. The use of artificial intelligence and machine learning in digital health platforms is improving the accuracy of health monitoring and diagnosis, thereby enhancing healthcare outcomes across the country. The growing popularity of telemedicine is also transforming healthcare delivery, especially in rural areas with limited access to medical facilities. The market is on an upward trend, with an expected annual growth rate (CAGR 2024-2028) of 7.51%, which will bring the market volume to USD 1,376.00 million (1.38 billion) by 2028.

Local Factors Boosting Market Growth

Thailand’s Digital Health market is thriving due to its unique healthcare landscape, marked by a growing middle class and increasing smartphone penetration. The government’s initiatives to promote digitalization in the healthcare sector, along with supportive regulatory policies, provide a favorable environment for digital health companies. Additionally, the widespread acceptance of technology in daily life among the Thai population is accelerating the adoption of digital health solutions. This positive ecosystem underscores the nation’s potential for significant advancements in digital health.

Macroeconomic Factors Shaping the Market

Thailand’s economic stability and rapid technological advancements are crucial in shaping the Digital Health market. Higher disposable income levels are allowing more people to invest in their health and wellness, driving demand for digital health services. Moreover, government efforts to boost digital infrastructure and innovation are opening up opportunities for digital health companies to broaden their reach and impact. These favorable macroeconomic conditions are propelling the growth of Thailand’s Digital Health market. 

Key Players in Thailand’s Digital Health Market

Several key players are making significant impacts in Thailand’s Digital Health market. According to data reported in 2022 and updated in November 2023, notable brands and their market shares include:

• Omron: 7%
• Fitbit: 5%
• Daily Yoga: 3%
• Huawei: 3%
• Beurer: 2%
• Calm: 2%
• FitCoach: 2%
• Flo Ovulation & Period Tracker: 2%
• Retekess: 2%
• Yuwell: 2%

These companies are contributing to the competitive and dynamic landscape of Thailand’s Digital Health market.

In conclusion, Thailand’s Digital Health market is on a promising trajectory, driven by technological advancements, supportive macroeconomic factors, and evolving consumer behaviors. The analysis by our expert team at Market Research Thailand indicates a sector ready for sustained growth and innovation.